BEN KIILU

Isn’t this simply stunning?

http://thepeoplebrand.com/blog/2007/03/02/hollerin/

 Key messages….

‘Ideas and products and messages and behaviours spread just like viruses do’ Malcolm Gladwell, The Tipping Point

How do you influence by word of mouth?

• Target the trendsetters. I’m not talking fashion trendsetters (unless you’re an apparel company).  If you’re a technology company, these are the geeks. They’re the raving fans of your industry.
• Create a community. Online (blogs/message boards) or offline (customer advisory boards/customer events).
• Keep your word